Selecting The Best B2b E-commerce Platform for Your Business

Company analysists claim that online B2B sales are closely approaching one trillion. That’s almost four times the total size of the B2C e-commerce market. The market for B2b is quite still young. Businesses are still trying to understand the main basics of strategy and development. This article attempts to enlighten you on why b2b is essential and what to look for in a B2B platform for your business.

Importance of B2B platform

B2b e-commerce has been in existence from the past 20 years. The experiences of B2B e-commerce don’t meet the standards Set by B2C.

Most of the B2B leaders are slowly starting to realise the opportunities found in B2C e-commerce. A worldwide survey conducted in March 2015 by Accenture for B2B executives found that 55% of interviewees who were considered a leader in customer experience claimed that e-commerce was a digital investment area and is vital for sales.

Just like most B2C companies, the B2B companies should be on the same platform as their buyers. And that is on the online platform. To succeed in the online platform, you must have excellent customer service.

The type of B2B e-commerce platform that you choose will affect the kind of experience you offer. And that is why it’s essential to select the perfect B2b e-commerce platform carefully.

The following are the main areas to consider when picking an e-commerce platform for your business.

Functionality

Business to business selling is different from B2C. B2b companies have various requirements and complexities when selling to other companies. Your business platform has to meet these needs. Search for platforms that have the following functionalities.

  1. A responsive design

A majority of online customer’s shop across various devices. They might cross-check the prices on a tablet or smartphone but purchase on the desktop. Your business platform should be in a position to accommodate the needs of such a client. Your web content should be in a position to service all various mobile devices. This makes the making of purchases easy for your customers.

  1. B) Self-service

Buyers want to be in a position which they can find information and solve the problems on their own. Your e-commerce solution should correctly explain that. Clients should easily find shipping information, approve quotes, track orders and efficiently manage their account anytime.

  1. Payment options

B2B buyers have a different way of purchasing as compared to B2C buyers. Most businesses buy large orders. Your business needs to have payment options which are more flexible. Give your clients various options in which they can make more than one transaction.

  1. D) Platform type

When choosing a B2B e-commerce site, you will come across various platforms. Platforms such as cloud-based or hosted are vital factors to pay attention when choosing your platform.

Hosted, on premise versus cloud-based

A hosted on-premises platform means that the software is built on site. You are the one who is in charge of finding and maintaining the software’s to be run on.

Service providers mainly host Cloud-based premises. Having a stable internet connection puts you in a position in which, you can access your web store from any website.

E) Maintenance

If you choose a hosted platform, you will solely be in charging of maintaining your site. Your primary responsibilities include paying for your servers and keeping them and fixing problems in case your site crashes.

F) Cost

Different platform types affect the price and how the costs add up. A hosted solution is a bit expensive since you must pay the software’s licences and developer costs. For cloud-based solutions, you only need to pay a monthly fee for hosting services, maintenance and security.

Conclusion

Selecting the ideal right e-commerce platform for your business need you to put in a lot of research and time. The platform you choose should help you in achieving your e-commerce strategies for both long-term and short-term.

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